Ricardo Guerrero (@ggroovin on Twitter) is an independent digital and social media marketing consultant known as Digital Dynamo. Since 2013, he's helped organizations of various sizes improve their website UX & conversion, SEO/SEM, social media & social ads, reviews, and launch effective e-mail newsletters & campaigns, even helping guide internal affiliates, social media, creative & tech teams' work or manage external agencies. The focus of his work is consistently on setting up his clients for success by creating efficient processes & procedures and training employees to manage them on their own. Ricardo prefers to "teach how to fish than to fish for them forever," and finds with the right approach & tools individuals of all levels in an organization can be empowered to drive organizational success. Some clients have included Bain Capital Ventures, Plex.tv, Mr. Rekey Locksmith, and others. Currently, Ricardo is working at Dell again, as a Senior Marketing Manager for Dell Wyse.

Prior to Digital Dynamo, Ricardo was the CEO and “Chief Buzz Generator” of Social Media Dynamo™ (@SMDynamo), and a pioneering, award-winning social commerce marketer for the creation of the Dell Outlet Twitter program. Ricardo created most of Dell's original Twitter accounts, which generated $6.5M in their first 2.5 years, and established the core strategy for Dell's initial Twitter presence. As Social Media Dynamo™, he offered social media strategy, implementation, and coaching to "Generate Excitement & Power Your Brand.™ " Ricardo also worked at WCG in Austin, leading the team managing 2 of HP's principal Twitter accounts, @HP & @HPdeals, in addition to assisting clients such as Verizon, BMC Software, and others. Previous to that, he also worked as a web content developer and trainer at Dell for the first 7 of his 10 years there.

Ricardo has prese